Microsoft has expanded its search marketing capabilities, by introducing Bing’s application for the iPhone. The main use of the new app is to provide localised search results and map data, and also includes several features which could attract new iPhone users. Bing will be competing with Google’s default browser, Safari.
Microsoft boasted about its new app on its blog: “Let’s talk about some cool stuff you can do with the Bing App. Our investments in voice search (you may have played with them on Windows phones or Blackberry already) continues in our iPhone App and works great for map locations as well as old fashioned web search.”
The Bing application requires iPhone users to surf directly into the site in order to use it. Many iPhone apps are already powered by Google, like YouTube and Google Maps, so this will be an interesting development in the search world. And with two search engine apps already in the iPhone, there will be a growing role for the future of mobile SEO.
Microsoft is increasing its mobile applications and is said to be working on both a Twitter and Facebook application for its Zune HD music player. Microsoft’s Bing is already available on Windows Mobile, the Blackberry and various other mobile platforms. It’s additional features consist of daily facts, detailed search results for movies, news, weather and flights.
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