The latest Neilsen figures on search engine market share have added to the evidence that Bing has made a strong recovery since December 2009.
Earlier this month, both Hitwise and ComScore reports indicated that Bing had increased its search share between December 2009 and January 2010, seemingly drawing users away from Google.
Whilst figures on search traffic can vary between the three most prestigious data intelligence agencies, those in search engine marketing may find the figures useful to observe. Identifying user behaviour regarding search engine use is key to both SEO and making effective use of PPC search advertising.
Although Google’s dominant share of search around the world has made it the primary focus of search engine marketing, Bing’s rapid growth since June 2009 has led many to perceive it as a possible contender for second place in the sector.
The figures from Nielsen reveal that Bing has increased its overall market share by 1%, from 9.9% in December to 10.9% in January. The significant aspect of this figure is that it is the exact amount that Google lost over the same period - from 67.3% to 66.3%.
This seems to confirm what the Hitwise and ComScore reports had suggested. ComScore reported that Bing had grown 0.6% from 10.7% to 11.3%, which was also the exact same Google lost according to their figures. The Hitwise report did not have the same parallel loss/gain ratio for Google and Bing but did indicate that Bing had made a small gain (0.45%) whilst Google had suffered a small loss (0.76%).
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