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Category Archives: Online Marketing

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Apple to release iPad 3 next month?
Posted on February 10, 2012 by David Howells

Apple could release the iPad 3 early next month, telegraph.co.uk reports. It has long been expected that Apple will release the new iPad in March, as this would fit in with the brand’s annual renewal of its devices (the iPad 2

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Could Facebook replace websites for small businesses?
Posted on February 9, 2012 by Elizabeth Smythe

A new survey has revealed that most British small businesses are now using social media, Fresh Business Thinking reports, but opened up the debate on the need for dot.com websites. Online freelance employment agency, PeoplePerHour.com, found that 91 per cent of

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Half of holidaymakers hit search engine prior to booking
Posted on February 8, 2012 by Chris Taylor

Holidaymakers are increasingly turning to search engines to conduct their holiday research and bookings, new research shows. According to poll of 5,000 people by TravelSupermarket, half of Britons now research their summer holidays online (52 per cent), reports Breaking Travel News. Not

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Facebook advertising to go mobile
Posted on February 6, 2012 by Chris Taylor

Facebook advertising is to appear on handheld devices ahead of the company’s Initial Public Offering (IPO) in the coming weeks. The Financial Times reports that the social networking behemoth is in active discussions with advertising agencies trying to figure out

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Superbowl Twitter use sets new record
Posted on February 6, 2012 by Ashley Curtis

Excited Superbowl XLVI viewers took to Twitter during the final three minutes of the game to fire off a record 10,000 tweets per second, reports AFP. Smashing the previous record (9,000 per second) held by pop star Beyonce’s pregnancy announcement at the

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Tips to make tweets more interesting offered
Posted on February 3, 2012 by David Howells

A list of rules to Tweet by has been released, following reports that many users find what they read on the social network uninteresting. Research published jointly by Carnegie Mellon University, MIT and the Georgia Institute of Technology found that users find just

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Social media “more addictive” than cigarettes and alcohol
Posted on February 3, 2012 by David Howells

Facebook and Twitter can be just as addictive as cigarettes or alcohol if not more so, telegraph.co.uk reports. Researchers from Chicago University’s Booth Business School studied a group of 205 people between the ages of 18 and 85, finding out

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Increased net speed a boon for UK social media users
Posted on February 2, 2012 by Phil Seer

UK internet users excited about checking out the latest news feeds on social media websites Twitter and Facebook could soon benefit from faster, affordable broadband internet speeds at home, with communications watchdog Ofcom predicting speeds will continue to rise over

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Twitter opens brand page beta
Posted on February 2, 2012 by David Howells

Twitter has unveiled its first branch of branded pages for UK businesses, marketingmagazine.co.uk reports. Announced in December, these brand profiles have now become a reality, with some of the UK’s biggest businesses agreeing to trial the format on a beta

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Facebook announces modest stock market flotation
Posted on February 2, 2012 by Chris Taylor

The world’s biggest social network has finally announced that it is filing for an initial public offering (IPO) on the stock market. Despite widespread claims that Facebook could be worth as much as McDonald’s or Amazon, at $100 billion (£63bn),

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