Bing has taken active steps to distance itself from Google by unveiling a newly-designed results page, techcrunch.com reports. As part of its continued bid to emerge from Google’s shadow, Bing has removed a number of features from its results page;
Category Archives: Search Engine Marketing
Google is set to alter its ‘rotate evenly’ setting on PPC ads over the coming week, searchengineland.com reports. Currently, Google offers pay per click advertisers three settings for their ads: rotate evenly, optimise for clicks and optimise for conversions. Now, it
Google is modifying some of its PPC ads to look more like organic search results. Sfgate.com report that many comparison ads, which help users compare the prices of flights, hotels and financial products, will now appear directly above organic search results.
Google has announced that its Translate programme translates the equivalent of one million books a day, thenewstribe.com reports. The search giant released its translate programme around six years ago after staring with a programme that would take 40 hours and
Google’s latest algorithm update, Penguin, has come into effect this week and as a result, the search engine has issued some advice to those who wish to avoid being affected. As with most of Google’s updates, the actual changes involved
Google is planning on changing its search algorithm to reward businesses uploading high quality content to their websites. The changes mean that smaller companies will be able to compete on a larger scale, providing their web pages are deemed useful by filters. In addition to this, businesses
Google could soon offer businesses the chances to display a “Trusted Stores” badge on their PPC ads, internetretailer.com reports. Google’s Trusted Stores program has been running since last year but now the venture has moved into badges that brands would be able
Tech giant Microsoft should consider the prospect of selling Bing to Facebook if it really wishes to compete with Google in the search market. That’s the opinion of Rick Sherlund, an analyst at Nomura Equity Research, who suggests that a
SEO that considers the users is built on foundations of “quality” and “integrity”, experts have claimed. Writing for econsultancy.com, search blogger James Gurd considered the view that SEO should follow an ethical stance and “out” bad practice in order to keep the industry’s
Google has opened up on how its prepares its staff to determine the difference between good and bad ads, findlaw.com reports. In creating “good” ads on Google’s PPC platform, businesses can be sure their content will be seen by a
