Google’s UK-based email users will now be able to have @gmail.com addresses, rather than @googlemail.com, after the search engine marketing giant won an arduous battle with a British research company.
After a trademark battle that has lasted five years Google is now able to offer users that registered after 2005, a change to the shorter address of @gmail.com after reaching a settlement with the UK company that had applied for the gmail name prior to Google launching its email service.
The research company called Independent International Investment Research had initially asked for an ”exorbitant” settlement in 2005 and subsequently, Google went on to use the @googlemail.com address for those that had registered after this time.
BBC News cites software professional Greg Bullock’s blog which states that the shortened suffix will save users approximately 60 million keystrokes a day.
A Google press release in ZD.net states that the company was satisfied with the conclusion of the proceedings, saying: ”We know how important email accounts are to users and we wanted to provide the best user experience possible. We engineered the infrastructure to enable users to switch their accounts to @gmail.com accounts should they choose, as well as directing all new users to set up @gmail.com accounts in the UK.”
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