Google’s latest acquisition could see a new visual aspect added to retail search engine marketing, as Like.com’s chief executive has announced the company has purchased the visual search engine for shoppers.
Like.com is a price comparison site for clothing, jewelry and other accessories that invites its users to “shop visually.” When browsing the site, users can find a product they’re interested in then search the database for similar-looking products.
Earlier this week, the site’s chief executive Munjal Shah confirmed that Google had bought out the company. Given its obvious links to new forms of search and one already successfully monetised, Like.com’s technology could be a powerful boost to Google’s e-commerce search features.
“We see Google as a away to supersize our vision and supercharge our passion,” said Mr Shah.
Speaking to the AFP, Google spokesman Andrew Pederson said the company was “excited about the technology they’ve [like.com] built and the domain expertise they’ll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners.”
Whilst Google has integrated similar image recognition technology into its image search with the “similar images” feature added last year, or the mobile phone photo search technology acquired from Plink.com, it has yet to extend this to its e-commerce affiliate programs.
Related posts:
