The latest change to Google’s algorithm will make a big difference in search engine results pages (SERPs) for queries strongly linked to content from a particular domain.
According to Google software engineer Samarth Keshava, writing on the company’s Webmaster Central blog, the new ranking algorithm will “make it much easier for users to find a large number of results from a single site.”
“For queries that indicate a strong user interest in a particular domain, we’ll now show more results from the relevant site.”
This marks a big difference in how such queries are ‘answered’ in Google. Previously, the number of search results from the same domain was actively limited – generally no more than two or three links – in order to have a diverse set of sites in the first page of SERPs. Now though, seven or eight out of the first ten results can be sourced from the same domain.
Whilst the change may seem minor to many users, it has altered how many search engine optimisation strategies used by webmasters and SEO consultants work. One example is that organisations with the same or similar name or domain name could find themselves in indirect competition with one another for ranking as the domain name of choice for Google’s newly update algorithm.
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