Recent updates by Google to the Keyword Tool should mean that choosing which keywords to run in an AdWords PPC campaign should be simpler than before.
Announced on the Inside AdWords blog this Thursday by crew member Katrina Kurnit, the newly updated Keyword tool claims to offer a “new, streamlined way for you to identify additional keywords and add them to your account.”
The new Keyword Tool combines two other tools previously available, the “search based keyword tool” as well as the old Keyword Tool. Formerly the “search based” tool provided insights based on search traffic relevant to a sites landing page, whilst the old Keyword Tool only generated possible keywords based on the content of the URL, words or phrases entered into it.
Now the updated tool allows users to search by words, phrases, websites or in some cases, categories to see both types of information in a central location. Currently in the beta launch phase, Google says that it will roll it out over the next few months. Although users will still be able to switch back and forth during this transition period, the company says that the new tool will provide “more relevant traffic estimates”.
“In the meantime as you get accustomed to the updated version, we’ll continually improve it and add functionality that we hope you’ll find useful,” says Kurnit. “Over the next few days, we’re adding a new feature to the tool that will help you get more relevant search traffic estimates for your keywords.”
Kurnit notes that some of the changes to the tool have meant the removal of some columns that could have been useful in the past to a PPC Agency; Estimated average CPC, estimated CTR, estimated Ad position, estimated impressions, estimated clicks and estimated cost.
She said: “While you won’t be able to access these columns in the updated version, you’ll still be able to see much of this information in the context of an ad group.”
Related posts:
