Click-To-Call ads on Google Adwords have been expanded this week, with national advertisers now able to take advantage of the recently introduced PPC format.
Google first introduced the click-to-call phone numbers feature to AdWords last month, as part of a wider attempt by the company to improve advertising services for the expanding smartphone market. Google has a high stake in improving search engine marketing platforms for mobile devices; the company has a 61% share of the mobile/smartphone search market and its search engine is the most popular provider for phones based on the Opera OS, Apple’s Safari-based iPhones, and their own Android OS.
A post on the Inside Adwords blog explains that click-to-call advertising can now make use of national business phone numbers, rather than being targeted by the area code relevant to a user’s location.
Katrina Kurnit of the Inside Adwords crew writes: “Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered, regardless of the user’s location. Your number will appear as the last line of any ad text within existing or new campaigns.”
“This enables customers to connect with your business by phone directly from the ad and can be especially useful if you have a call center to handle customer enquiries”
Although the system is currently limited to advertisers in the U.S, it is likely to be rolled out to other national markets in the near future. When the new click-to-all feature was originally announced Google claimed that advertisers involved in the original testing had seen a significant increase in their conversion rates for PPC advertising.
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