Search engine giant Google has come to an agreement with Twitter to index Tweets. This means Twitter users updates will soon start appearing in the search listings on Google when their name or related keyword is searched. It was only a matter of time until Google did this, as they change their indexing pattern depending on new digital content.
Online marketers will recognise this as a golden opportunity to market their services and products on Twitter, especially if people Tweet abut certain products. All the marketer will have to do is use correct keywords and offer informative optimised tweets in order to help their organic search rankings in Google.
This will take trial and error as everyone’s tweets are bound to be completely different. This is where SEO strategies will need to be implemented, things like getting keywords in usernames will help. By optimising your twitter page and using keywords in tweets, with the most important keywords being at the beginning of the tweet, will help as Google can easily match them. You can also repeat tweets daily to promote marketing, as well as having a higher number of followers, the higher the number the more likely your tweets will be indexed on the search engine. Hashtags are also helpful as they may help search engines to understand your keywords and relate to your profile.
As this indexing system is brand new, marketers will have to see what kinds of techniques will work for them in order to become fully optimised in the search engine world.
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