Search engines could use mobile location services to deliver more accurate results, an expert has suggested.
Senior research analyst at eConsultancy, Jake Hird, has said that the service could help boost the efficacy of search engine marketing, as the results would be individually tailored to each user.
He earmarked Google as the most likely search engine to take the method on.
“Obviously it’s not set in stone and no one’s said anything, but I do get the impression that with [Google] Instant, they are going to make it localised,” Hird told Fonebank.com.
Unable to confirm a potential date for the scheme to be rolled out, Hird did suggest that the technology could be in place to be up-and-running by the end of the year.
“They’ll be able to serve up Instant results based on your exact location through your mobile, which is quite an interesting concept but that’s the sort of thing I can see happening in the next 12-22 months,” Hird concluded on DMA.org.uk.
The newest possible addition to Google’s roster follows the announcement of ‘Open Now’ - a localised search function that allows iPhone and Android users to filter their results to show businesses that are currently open at the time of the search, in accordance with the opening hours listed on the site.
If the scheme is rolled out, it looks set to further Google’s already enviable market lead; with January’s figures showing that the search engine took a 65.6 per cent market share.
