According to recent research, mobile video content generation is set to grow at a dramatic rate in the upcoming years.

Commissioned by the Coda Research Consultancy, the study ‘Mobile internet and handsets in the US, with forecasts to 2015‘ shows that in the next five years, mobile users will digest around 327,000 terabytes of mobile data per month – this represents an annual rate of growth akin to 117 per cent.

The Guardian, who cite the study, report that mobile content such as video, is the core of this growth pattern. It is estimated that by 2015, users will consume 224,000 terabytes of video data each month.

Facilitating this meteoric rise in video consumption is the amount of mobile video users themselves, who are expected to grow by 34 per cent per year over the next five years.

Alongside mobile video content, using specialist apps and accessing social networking sites on mobile phones is set to increase further, corresponding with the rise of online content and the decline of the print industry.

Coda research comments that with the rise in popularity of mobile video content, operators may have to move towards a tiered pricing style system. Dr Steve Smith of Coda announced in a press release on their website: ”Flat rate pricing has helped drive internet adoption, but we envisage that as smartphone penetration rises and other carriers roll out 4G, carriers will have to move toward tiered pricing.”

However, Smith noted that such a move could prove challenging as the ”public are accustomed to flat rates across media services” and don’t ”want to be constantly on the watch for the amount of traffic they are creating as they go through the month.”