Despite the fierce competition at the heart of the PPC system, search engine marketing is an industry that encourages co-operation and the sharing of useful insights into effective campaign strategies. Now Google hopes to facilitate this sharing of information, by offering new tools to the AdWords report systems that aim to make it as “easy as forwarding a YouTube link.”

Introduced by Devin Sandoz on the company’s Inside Adwords and Adwords Agency blogs, the new reports tools make it easier for users to share campaign information by segmenting, scheduling and emailing the data on the Campaigns tab.

A new ‘Download’ button appears above data tables and when clicked, opens up the new report tools. Once a report has been named users can add different segments of campaign data, including both time/day/week data and campaign details such as device/CPC/budget/etc.

Once a report has been collated to the user’s satisfaction, it can be downloaded into a range of formats such as .CSV or .PDF and given to anyone, or emailed to one or all users who have reporting access to the AdWords account. These features should make it easier for a PPC agency to share useful information across its staff.

Reports can also be set to run at different frequencies, establishing a regular (e.g. weekly) email.

“These changes are just the latest in our ongoing efforts to simplify the ways you access your reports,” says Sandoz, “we hope that with more data in the campaigns tab and easier access to advanced statistics, looking at the different dimensions of your campaign performance becomes common practice.”