News content marketing has been flaunted recently through social networks and mobile media sites. They have all broken down news content into small chunks to inform users of the latest happenings in the world. Networks include: Twitter, blogs, mobile media and RSS feeds, these all offer smaller bites of news.
The FT Press have decided to make a business model out of this concept, by doing it themselves. They will dice up the publishers’ best book content into small, affordable chunks which can then be accessed in downloadable form on the internet, via e-readers. Amazon, Barnes & Noble and Sony eReader stores will all participate in providing content.
The new content model is available in two formats, the Elements package, which is a 1,000 to 2,000 word standalone piece about work or life taken from an existing FT Press book selling for $1.99. Or the Shorts Format is made up of 4,000-5,000 words on a more business oriented topic, taken from New Word City, which sells for $2.99.
The company have been experimenting with new channels of distribution like e-readers, over the last year. Associate publisher and director of marketing at FT Press, Amy Nellinger said: “We also heard from our customers that they wanted the same quality information we provide on business topics but in many different formats like podcasts, video, ebooks, etc. as quickly as possible to stay timely.”
The firm already have 242 Elements pieces, and 500 Shorts ready for sale, and they have made all content available through all channels, such as iPhones, eReader and the upcoming iPad. Nellinger continued: “Customers are able to find our eproduct on all e-reader devices, online retail bookstores, ftpress.com, and Safari Books Online.”
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