A new search engine aims to illustrate how each of the big search engine’s optimises content differently. It does this by looking at their search rankings in response to the same search query.
In an elaborate piece of marketing, search engine company Hakia has launched Nobrandsearch.com. Described by Hakia as an “experiment to compare the core competencies of the search engines in the market”, the new engine displays two sets of universal search results from a random selection of either Google, Yahoo!, Bing or Hakia’s own engine alongside one another.
Both sets are anonymised when immediately displayed. Once the user clicks on the set of results they like best, the name is revealed. This gives the user an unbiased idea of how effective each search engine is in answering a query, but it can also be an interesting tool for seeing how search engine optimisation works across the different engines. No Brand Search only includes regular organic search results from each engine and lacks the various forms of search engine marketing/search specific features that are displayed on the major search engines.
Nathania Johnson of Search Engine Watch, commenting on the launch of the engine, said: “Hakia’s NoBrandSearch.com is good at showing two things: Search is not just 10 blue links anymore [and] those 10 organic links are pretty much the same across all search engines, just shuffled up a bit”
“Even when you go and see the added features such as movie times and sports scores, your realise that most of the search engines provide the same results. The big question remains: why do users overwhelmingly choose Google?”
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