According to Biz Report, technology has now overtaken the medium of print, in terms of advertising spend, coming as a boost for those working in the PPC sector.
Research by Outsell, has discovered that in 2010, companies have budgeted to spend more on digital advertising and marketing than on the more traditional print. This is the first time that online advertising has overtaken that of old stalwart, print and this trend is expected to continue.
The US based research company has found that businesses are planning to spend $119.6 billion on digital advertising and content marketing campaigns in 2010, compared to $111.5 on print campaigns such as magazine, newsletter and newspaper advertising.
Meanwhile, last year, print advertising was 32% of a company’s total marketing budget. This year, this figure is set to drop to 30%, whilst digital campaigns are increasing to 33%.
Vice president of Outsell, Chuck Richard, commented on his organisation’s findings, saying: ”As companies emerge from the recession, they need more accountability, and they’re spreading their spending over a widening set of options.”
It remains to be seen whether the gap between print and online advertising will widen, but industry commentators certainly believe it will.
