Online marketing is set to increase due to the recession, according to a new report. Advertising budgets for online expenditure is on the up, with a predicted 7.6% year on year increase across Europe after a new report, The Marketers’ Internet Ad Barometer forecasted. The report by the European Interactive Advertising Association (EIAA) also says that online advertising spend will grow even more in 2011 with year on year budgets to grow by 15%.
EIAA’s members consist of AOL, BBC, MTV, eBay and media conglomerate Conde Nast. These members are all marketers who are set to increase their online advertising budgets, setting a trend across the board. Alison Fennah, executive director of the EIAA, said: “Online advertising is continuing to thrive and grow due to its flexibility, accountability and ability to offer brands a robust return on investment while the recession has an impact on overall marketing budgets.”
The report was conducted with senior marketing executives across nine European markets. It found that 33% of advertisers that took part in the report claimed they will be increasing budgets on online video advertising, with 20% increasing spending on mobile advertising.
This will almost definitely cause a backlash to television companies, as TV ad spend is now under pressure. However, websites such as ITV.com who offer programmes available to watch online, are starting to catch on with marketers.
The report, conducted with senior marketing executives across nine European markets, found that 33% of the advertisers canvassed said they were increasing spending on online video advertising. About 20% of respondents also said that their spend on mobile advertising was increasing.
Related posts:
