Search Engine Watch has reported that the Google Webmaster Tools team has added an extra function to its offering, allowing users of the SEO service to view the exact details of queries that drive traffic to their page. Named “Top Pages”,
Tag Archives: Adwords
To celebrate the 10th birthday of its AdWords service, Google has encouraged businesses across the world to share their experiences and the impact AdWords has had on their company, reports WebProNews. Google has launched a dedicated website and global map
Google has lightened its restrictions on the search engine marketing of alcohol products, revising the AdWords advertising policy for the first time in nearly two years. As reported by Web Pro News, in 2008 Google allowed PPC ads promoting beer, champagne and wine products
A new tool from Google aims to help AdWords users reach new markets for their goods and services via search engine marketing. Announced earlier this week on the Inside AdWords blog, the Google Global Market Finder is a free online tool
A new “Click Type” report for AdWords aims to help advertisers measure how different elements of their PPC ads impact upon their clicks, click-through rates (CTR) and conversions. Announced on the Inside Adwords blog this week, the new Click Type report
Google has sent out emails to several of its AdWords agency customers, informing them that substantial changes are to be made to the AdWords support model. Search Engine Land reports that the email described an ‘Enhanced Agency Service Model’, which
Antitrust regulators from the European Union have reportedly launched an investigation into Google and possible discrimination in search engine marketing and organic results, reports Bloomberg. An e-mailed statement from the European Commission (EC) announced that the investigation will check if
This year’s “Black Friday” saw online retailers in the US make some $648m worth of sales on the eponymous Friday the 26th, reports WebProNews. According to figures from comScore, this represents a 9% increase in spending over the same period. According to the
US retailers have increased their spend on paid search engine marketing ahead of annual shopping extravaganza Black Friday, a report from Search Ignite has shown. Increased bidding on PPC ads for product and brand keywords by online and offline retailers is
Google’s search engine results pages (SERPs) will soon boast another form of paid search engine marketing – not in the typical AdWords slot but in ostensibly organic results. However, whilst this may seem like a breach of the company’s long-held
