For brands, creating a comprehensive content marketing strategy is more essential than ever; particularly as online and social media rise in popularity. In fact, strategic content generation is “critical”, according to industry expert, Lydia Vogtner. She told Business2community.com how companies
Tag Archives: Content Generation
The likely marketing trends set to hit this Christmas have been revealed by industry writer Andrea Woroch, cited by Abc15.com. She listed mobile marketing, free shipping and personalised recommendations for consumers amongst her top predictions; with the latter proving to
A content marketing expert has explained what the key steps are are for making a content strategy successful. Cited by Mainenewspress.com, specialist Arnie Kuenn claimed that there are six areas strategists must focus on within their content generation efforts. Kicking
As increasing numbers of companies recognise the importance of content marketing, branded content will become the “holy grail” of marketing campaigns. That’s the opinion of industry expert Abey Mokgwatsane, who shared with Bizcommunity.com his thoughts on how marketing campaigns would change
Google is asking its users to assist them in removing any scraper sites that pillage content from popular sources in order to increase paid-advertising clicks. The search engine has long struggled with scrapers. Its Panda update was designed specifically to
Corporate blogs need to be given love and attention, or else they will “struggle” to become an integral part of a content marketing campaign, Relativitycorp.com reported. That’s the advice of expert Jeremy Victor, who gave his thoughts on what blogging
Companies must ensure they are doing all they can to “stake out” their “internet turf”, as it will give them a good chance of appearing in search engine result pages (SERPs). According to marketing expert Bill Lipp, it is vital
Successful nurturing of sales leads is dependent on high-quality content generation, some experts have claimed. Btobonline.com revealed that when asked about the most effective techniques for lead nurturing, many marketing professionals cited content as a key method. One such person
International hacktivist group Anonymous has been banned from Google+ following a potential violation of its terms and services. The Your Anon News group has hit back against the search – and wannabe social giant – by announcing its intentions to build
Despite only one per cent of branded apps being downloaded one million times, gaming apps are still a worthwhile investment, Silobreaker.com confirmed. That’s the opinion of Donnie Kerrighan, a digital marketing specialist, who made the claims in response to news
