For brands, creating a comprehensive content marketing strategy is more essential than ever; particularly as online and social media rise in popularity. In fact, strategic content generation is “critical”, according to industry expert, Lydia Vogtner. She told Business2community.com how companies
Tag Archives: Content Marketing
Content marketers could benefit from integrating Google+ into their sharing strategy, according to expert Amanda Maksymiw. She told Business2community.com how the newest social network is “shaking up the social media space”, providing a new outlet for content marketing specialists to
Marketers must ensure the relationship they develop between content marketing and social media is a long-term one – rather than a one-night stand, Contentmarketinginstitute.com reported. That’s according to content marketing expert, Lee Odden. He claimed that although the relationship between the
Companies that are creating branded content in order to tell a story must ensure they focus on originality and finding the “right voice”. That’s the opinion of Regina Brett, a content marketing expert who recent spoke at Content Marketing World.
Content Marketing World, the leading conference for those working in the industry, has thrown up a debate over the difference between content marketing and custom content. According to writer Andrew Boer – who, as an industry insider, attended the conference
Micro-blogging service Twitter has renewed its news deal with Microsoft’s Bing and, in the process, taken a swipe at Google, reports searchengineland.com. In the deal, Bing is allowed to tap into Twitter’s news information, allowing the search engine to implement
A content marketing expert has explained what the key steps are are for making a content strategy successful. Cited by Mainenewspress.com, specialist Arnie Kuenn claimed that there are six areas strategists must focus on within their content generation efforts. Kicking
As increasing numbers of companies recognise the importance of content marketing, branded content will become the “holy grail” of marketing campaigns. That’s the opinion of industry expert Abey Mokgwatsane, who shared with Bizcommunity.com his thoughts on how marketing campaigns would change
With summer almost over, Halloween just around the corner and Christmas approaching fast, many brands are taking to social media to build their credibility within their marketplace. This will allow them to reap the rewards of the public’s increased spending
Half of online businesses believe that content marketing is the most important SEO strategy, according to a new study. The MarketingSherpa 2012 Search Marketing Benchmark Report has indicated that content production is now seen as one of most crucial elements
