Corporate blogs need to be given love and attention, or else they will “struggle” to become an integral part of a content marketing campaign, Relativitycorp.com reported. That’s the advice of expert Jeremy Victor, who gave his thoughts on what blogging
Tag Archives: Content Marketing
Successful nurturing of sales leads is dependent on high-quality content generation, some experts have claimed. Btobonline.com revealed that when asked about the most effective techniques for lead nurturing, many marketing professionals cited content as a key method. One such person
In order to build the most effective online presence possible, marketers need to ensure that their website and social media accounts are working in partnership. This is because although social media is having a huge impact on sales for companies,
When developing a content marketing strategy from scratch, it can be difficult to know whether to first focus on building an audience first or creating the actual content. The trick is to find a equal balance between the two, according to
A marketing expert has claimed that if “content is king”, as has been proclaimed several times in recent months, then video content must surely be the “jewel” in the crown. According to Craig Wax, writing for Media Post, video files
Many companies are utilising the technique of content marketing, but failing to actually market the content they create. That’s according to industry expert Derek Gordon, writing for MediaPost.com. He claimed that businesses get so wrapped up in trying to improve
Trying to prove something for everyone within a marketing campaign may do just the opposite – potentially providing content no-one is interested in. According to industry expert Andrew Hanelly, trying to make content that appeals to the widest possible audience
Measuring the return on investment (ROI) on content marketing strategies is very “important” but can prove difficult at times. That’s the opinion of publishing expert, Shane Snow, who told Mashable.com that because of the difficult in measuring content’s ROI, marketers
Coca-Cola’s chief marketing and commercial officer, Joe Tripodi, has claimed that “content is replacing advertising” as a way to ensure customer engagement. He told Hub Magazine that where advertising used to reign, content marketing is now becoming much more effective. Tripodi
Google’s ongoing Panda updates are “forcing” high-quality content generation out of companies, according to one marketing expert. Writing for Smallbiztrends.com, Susan Payton said that the updates provided “really good rules” for businesses, despite many bemoaning the changes made as a
