Content Marketing World, the leading conference for those working in the industry, has thrown up a debate over the difference between content marketing and custom content. According to writer Andrew Boer – who, as an industry insider, attended the conference
Tag Archives: News Content Marketing
A list of the most searched for terms on Google this summer has been revealed, with current news stories providing the majority of popular keywords. ‘Amy Winehouse dead’ was the most searched for term on Google this summer, according to
Users of a news aggregation website will need licenses to view its content following a landmark ruling by the High Court. Meltwater provided news scraping services for PR companies until last November when it was challenged by the Newspaper Licensing Agency
Social networking giant Facebook may be building a new service to rival Google News, reports IT Pro Portal. Vadim Lavrusik, Facebook’s journalist program manager, recently published an article on story structure on Harvard University’s Nieman Journalist Lab, giving an insight
Digital marketing strategies need to be “all-encompassing”, comprising everything from SEO to news content marketing, PPC and social media content. That’s according to expert Alexandra Gaiger, cited on Forbes.com. She explained that taking this approach provided the most potential for
The social networking site Twitter has launched a specialist service just for on and offline journalists, entitled ‘Twitter for Newsrooms’ – also known as #TfN. The service, or ‘guide’ as Twitter is calling it, will provide invaluable advice for journalists
Social media content has become an increasingly popular source of news for journalists across the world. That’s according to the recent International Study of Journalists, undertaken by the Oriella PR Network and focusing on 15 different countries. It found that some 47
Google will allow users to sort images into subject areas in its latest update, according to IT Pro Portal. In a blog post, the search engine giant said that users will get more specific and quicker results thanks to the change. This
Facebook are encouraging the media into their social space by launching the Journalists on Facebook page. In a blog post, the content generation site said that page will be “an ongoing resource for the growing number of reporters using Facebook
The percentage of people who say they get news online at least three times a week surpassed newspapers for the first time, reports The Daily Mail. That’s according to the Project for Excellent in Journalism, a research organisation that evaluates
