A 2007 ruling that found Google in breach of copyright law is being contested by the company. The case suggested that Google was indexing headlines and snippets from Belgium’s French and German language local newspapers without permission, a case that “seemed to have
Tag Archives: News Content Marketing
Navigating Google and its results has been made easier with the use of their new top navigation bar. Search Engine Land reported that the new navigation bar has been rolled out to the public after six months of testing by Google. The bar
Ensuring a company has a presence on Google News can help to boost its search engine campaign; generating traffic and creating higher click-through rates (CTRs). That’s according to expert Horst Joepen, writing for EConsultancy, who claimed that Google News provided an excellent
Companies must work to achieve a competitive edge in their search campaigns, if they are to have a “fighting chance” in the next 10 years. That’s according to one expert, John Straw, who gave his expert opinion on MediaTel.co.uk. He
According to This is London, the Prime Minister David Cameron, and London Mayor Boris Johnson have met with the owners of Twitter, the networking site, to discuss their plans to set up their first non-USA based office in London. Reports
Apple has launched their newest news content marketing idea – a newspaper designed specifically for the iPad, named “The Daily.” Marketing Week reports that the digital newspaper is set to launch in early 2011, and would be the first news
News International’s plans to put all of its online news providers behind paywalls are having a significant impact on their online readership, according to data published last week by ComScore. As reported by Beehivecity.com, an independent entertainment and media news
The majority of UK internet users are not likely to pay for online content, according to The Telegraph. KPMG’s annual ‘Consumers and Convergence’ global survey found that 81% of UK web users would rather go elsewhere for content if a free
At the end of last month, Google made its biggest change to the look of Google News since its beta launch in 2002. Yet within the space of two weeks, the company has already made tweaks to its redesign in
Online news providers are taking notice as reportedly, Google is searching for publishers to test its impending paywall service, dubbed ‘Newspass’. According to ITProPortal, Italian publication La Repubblica is reporting that the search engine marketing specialists are looking to move
