Google has announced that it will be changing its policies for its AdWords third party partners, making it a requirement for them to share certain basic information on campaigns with their clients. According to Jason Shafton of the Inside AdWords, any PPC agency
Tag Archives: PPC Agency
A glitch in the Adwords report system has left several search engine marketing firms unable to gather data from their PPC campaigns, reports Media Post. According to an unnamed industry source – a paid search expert at a PPC agency
Despite the fierce competition at the heart of the PPC system, search engine marketing is an industry that encourages co-operation and the sharing of useful insights into effective campaign strategies. Now Google hopes to facilitate this sharing of information, by
Recent updates to Google Analytics have introduced new reports for users who have integrated the service with their AdWords account. Google Analytics is used throughout the search engine marketing industry to provide statistics for both SEO strategies and PPC campaigns. Free to
New features added to the AdWords system aim to help online advertisers streamline the process of building online ad campaigns by providing deeper insights into Google’s advertising solutions. Both of the new features announced on the Adwords Agency blog make use of Google’s
An updated billing interface for Google AdWords has been announced on the company’s Inside AdWords blog. The new version of the Billing Summary page does not change how a PPC agency or advertiser is billed or their form of payment. Instead,
The ability to incorporate ad extensions to Google’s popular search engine marketing platform has opened up new methods of marketing to AdWords campaigns. Now a new feature lets advertisers keep track and manage the extensions they’ve added to their account.
A new tool for the AdWords platform promises to become a vital part in the armoury of any UK SEO/PPC Agency. The broad match modifier feature claims to deliver higher conversion rates and better overall return on investment when using
A new set of AdWords reports added to Google Analytics this week aim to help advertisers track user behaviour after the click. Introduced originally at the eMetrics conference in San Jose and brought to a wider audience on the Inside
A new feature for the Conversion Optimiser tool lets Adwords users set a bid based on the average amount that they’d like to pay for a conversion. The Target CPA Bidding feature allows advertisers to set bids for PPC ads
