Google’s long-rumoured flight information feature, Flight Search, has officially been released. Flight Search allows US Google users to break down airline searches into specific details; enabling them to choose the flight that’s right for them. Such filters include price, route
Tag Archives: PPC
Small-to-medium-sized business are set to almost double their spend on media, marketing and business solutions in the next four years. A report from the US SMB Spending Forecast suggests that while SMBs spent $22.4 billion on digital advertising, social media
PPC remains crucial to a search marketing campaign even if a company is dominating organic search terms, claims an industry expert. Kurt Krejny, who works as a director of online marketing, claimed that SEO and PPC always work much better
Companies must ensure they are doing all they can to “stake out” their “internet turf”, as it will give them a good chance of appearing in search engine result pages (SERPs). According to marketing expert Bill Lipp, it is vital
A new survey suggests that 53 per cent of firms are looking to increase their search spending this year. Planet Insane claims that Google and Microsoft’s Bing search engine will find themselves allocated a larger share of firms’ advertising budgets in
When developing a content marketing strategy from scratch, it can be difficult to know whether to first focus on building an audience first or creating the actual content. The trick is to find a equal balance between the two, according to
Marketing directors who fail to see the importance of social media content will leave their business in the lurch. That’s according to Alexis Dormandy, founder of social network LoveThis.com and guest blogger for The Telegraph, who questions why big businesses
‘Insurance’ is the keyword with the most expensive cost-per-click in Google Adwords. New research by an internet marketing software company has indicated that Google makes up to $50 (£30.99) every time a user clicks on an insurance-related pay-per-click (PPC) advert. It
The rivalry between Facebook and Google was stepped up after a PPC advert for a user’s Google+ account was allegedly banned from Facebook. In a bid to raise his profile on Google’s fledgling social networking site, web developer Michael Lee
More than half of professionals working within digital marketing are unaware of the best keywords to target for SEO or PPC campaigns. A recent survey of digital marketers by an independent marketing technology service revealed that 55 per cent of respondents were
