Digital marketing strategies need to be “all-encompassing”, comprising everything from SEO to news content marketing, PPC and social media content. That’s according to expert Alexandra Gaiger, cited on Forbes.com. She explained that taking this approach provided the most potential for
Tag Archives: PPC
Display advertising will overtake search marketing as the largest online ad spending category in the US by 2015, according to eMarketer. An explosion in display ads this year alone means the market researcher now expects a 20.2 per cent rise in growth
Yahoo! has struck a deal with leading mobile phone chip manufacturer MediaTek, in an attempt join the lucrative mobile search race. Under the deal, Yahoo! will be able to install its proprietary product range onto native MediaTek MRE phone systems.
Following the unofficial reveal by a beady-eyed UK blogger, search giant Google has unveiled its real-time flight listings tool to searches. IT Pro Portal reports that users will now be able to search real-time flight schedules from Google, allowing them to
The London 2012 Olympics has unveiled its plans for its digital marketing auction. The games’ organisers already unveiled most of the official partners, who are allowed to use the Olympic logo to promote their products both on TV and – in
Games on the iPad generate more earnings in ad-clicks and general advertising than games on iPhone and Android, according to a report from Mobclix. PPC marketers will be interested to hear that users of the Apple tablet tend to click
A pay per click marketing expert has identified the simplest yet extremely common mistakes which can turn PPC campaigns sour. Melissa Mackey, who is a marketing manager for an online advertiser pointed out that even the most professional marketers sometimes make these basic errors
More and more companies are investing in local and mobile search marketing services, according to a recent report. The SEM Benchmark Report 2011 made the claim; stating that 14 per cent of businesses spend over £100,000 on these types of
A pay per click marketing expert has highlighted the importance of ad positioning. Jason Tabeling, who is a search director for a leading web advertiser, stated that even if an ad had gained Position 1 there was a big difference between placed directly above organic
An expert has claimed that there is a real “need” for websites to utilise strategies like PPC and SEO to get their traffic levels up. Writing for PR Fire, Desiree Chowlopski made the statement, and added that for companies to
