Video marketing online is an effective marketing strategy and improves sites SEO, with almost half of all traffic being driven through video marketing, according to a report by spotthisnow.com. The most popular video sharing site YouTube, is an important source of information which online marketers have quickly realised.
Search engine Google knew that people would go onto YouTube and search for things, rather than rely on search engines all the time - which is why they bought YouTube themselves. The report argues that if you don’t use videos to promote your products online, then you will lose market share.
Videos can easily be uploaded onto your site and can accompany blogs and other articles. Submission services such as Article Video Robot (AVR) are available and will submit the video directly to you to and other shared video sites. This makes it very easy to get your videos online.
These services help people who don’t have any video experience, to make new videos. They also allow you to upload articles and turn those into videos and you don’t even need a video camera to create the video.
The report states: “The most important thing to realise is search engines are easy to videos in their search results. You understand how important it is to be doing video marketing yourself when you combine the fact that people are also searching directly on video sharing sites.”
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