Following last weeks test integrations of the Bing algorithm with Yahoo! Search, Yahoo! has announced that it has begun the full transition of the back-end technology behind its organic results as well as begun testing of the technology for paid search.
According to a post on the company’s search engine marketing blog, Yahoo and Microsoft – the “Search Alliance” – will soon introduce a “transition portal” to the accounts of advertisers on Yahoo! Search Marketing. Before this is rolled out on a universal basis though, the company is currently testing it with a limited number of accounts to eliminate as many bugs in the transition from YSM to Microsoft’s AdCentre platform.
Hopefully, this testing will mean that advertisers will be able to switch over their PPC campaigns well before the holiday season, when search engine marketing activity reaches its fiercest point both in terms of conversions and competition for keywords.
Meanwhile SEO for Yahoo will soon become to a great extent, SEO for both Bing and Yahoo. By the end of this week Yahoo! says that it will have begun to transition Yahoo! Search to Bing, creating a single set of rules and factors for those in search engine optimisation to consider when targeting organic results.
The transition is also, as the company says, “an important step” for paid search. The company says that its goal of “improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search” will “ultimately put your ads in front of more potential customers.”
Related posts:
