The new “More Sponsors” feature from Yahoo aims to do exactly what it says on the tin – place more PPC links in Yahoo Search Results.
Currently a pilot program, the new feature adds links to the bottom of search results delivered on Yahoo! search. When clicked, these links bring up an entirely new page that consists of nothing but paid search engine marketing results – effectively, an entire page of PPC ads related to the original search query.
This feature will originally appear on Yahoo Search but the company says that it will spread across more of the Yahoo Network, eventually appearing where ever paid search ads appear.
A post on Yahoo’s search engine marketing blog written by Laurie Sullivan, which first appeared on Media Post, explained the new feature with comments from the company’s VP of search advertising, David Pann.
Pann says that the new feature aims to offer an improved advertising experience for users and uses the same technology introduced last year with their ‘Search Assistant’ update, which makes suggestions for search terms related to the original query. It is hoped that, for example, when the consumer types in “vacation” then Yahoo! can suggest several different options for the user.
So far, Yahoo! has been testing the system for a couple of months, displaying the results to about 2-4% of its overall traffic on the search.yahoo.com page. When the service is fully launched, advertisers will be able to buy PPC ads for the new page through the standard Yahoo! Search Marketing system and each link will cost the same as in normal results.
Related posts:
