Play The Optimisation Game Or Face The Consequences

Vertical Leap are constantly at the vanguard of search engine optimisation. Practising proven optimisation and submission techniques that are designed to adhere to search engine 'Acceptable Use Policies'.

Some SEO companies, desperate to show their clients results, have cut corners for short term results and have fallen foul of search engine etiquette and seen their client's websites penalised in lost ranking results or even dropped completely – and of course, the client has no comeback or appeal. Result? Lost business and presence. Invariably the client company had no idea of the gambles their SEO agency had been taking.... until it was too late.

Search Engines have become very particular over the last couple of years and all websites that are submitted have to adhere to their rules.

Search Engine Marketing Companies should be totally accountablefor the information they submit to the search engines, ensuring they are acting in the best interests of their client, the searchengine and the visitor searching for relevant results.

Vertical Leap goes one step further in offering a Managed Search Engine Marketing Service, meaning that the company is committed to understanding and keeping up to date with all Search Engine policies on your behalf, so you don’t have to worry about it.

Search engines are also constantly changing the algorithms they work by, or how they ‘score’ a website, which means the rules are always evolving. For instance, Google recently undertook a majorchange in its scoring system which simply knocked many websites from its database who had profited from page one rankings for years. This was due to these sites not adhering to its firm new policies of relevancy and genuine PageRank popularity. None of Vertical Leap’s clients were affected.

Vertical Leap works firmly within the policies and ethics of thesearch engines. A crafted Process Plan includes establishing keywords and phrases and a structured link building campaign. Only relevant and appropriate keywords and phrases are recommended that are relevant to the client’s business and fit in with the ‘overall theme of the site’ with no attempt to hoodwink any search engine. The same high standards are applied in establishing targetedwebsite links to build popularity.

Vertical Leap work an open book policy through a secured clientportal. At anytime retained clients may view their campaign and openly see the components and time frames required to secure good rankings.

These include ‘real time reports’ that record ‘Visits to Sites’ ‘Daily Positioning’ ‘Keyword Analysis’ and ‘Link Popularity’. Throughout the campaign Vertical Leap works diligently on your behalf to keep up to date with any search engine policy changes and work to amend and resubmit anything that is necessary.

Vertical Leap will provide strategy recommendations based onacceptable SEO practice, which benefits the client's search engine visibility over the long-term. The company will also endeavour to set realistic client expectations concerning expected visibility performance and potential for generating referrals.

In short, Vertical Leap not only provides its clients with a proven search engine optimisation service that works, as the service is fully managed on your behalf, part of that undertaking is to mainatin the highest standards of ethical submissions and link building to campaign your site’s popularity but without compromising its integrity, and by default your company, whilst adhereing to the strict search engine rules.