Google+; getting started for businesses

Here we take a quick look at Google+, what it means for businesses, and offer some tips on how to get started and use it to support your online marketing strategy. We’ll discuss the two key Google+ tools for businesses,

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Choosing an SEO company

Choosing an SEO company can be tough The industry is littered with the fall-out of unhappy customers and bad press, legacy of a huge number of low quality and irresponsible SEO providers.  It is hard for a business to find a

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In-house SEO: Why outsource?

You have an in-house SEO, so why outsource SEO services? If you are an in-house SEO manager, or employ one, you already have an expert in your business.  The question of choosing an SEO company in this scenario is slightly

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Finding a new SEO management company

You currently outsource to an SEO management company If you are already working with an SEO company, the chances are you’re reading this because you aren’t 100% happy with performance. If you are thinking about moving your SEO management, here

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Content-driven SEO: what does it really mean?

Due to the evolution of the business website and search engines, traditional SEO simply isn’t enough today to secure organic visibility, rankings and traffic. Back in the day it was relatively straightforward to secure decent organic rankings and deliver traffic to

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Ecommerce search marketing

For the ecommerce marketing manager, there are a number of streams available to funnel traffic to a website to increase sales, drive revenue and grow the business. The services we provide; SEO, Paid search, Content and Social media marketing are

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Why content marketing is integral to SEO

Content marketing is arguably one the most significant factors in how search marketing (in particular SEO) has evolved over the last few years.  With the major search engines attaching an increasing importance to high quality website content (as evidenced by

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Free Tools

Our free webmaster tools We’ve always had some great technology at Vertical Leap, like Apollo, our integrated campaign management system, but we realised that we are could do more to share.. so here are a few tools that may help

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