Choosing an SEO company can be tough
The industry is littered with the fall-out of unhappy customers and bad press, legacy of a huge number of low quality and irresponsible SEO providers. It is hard for a business to find a company they can be confident will deliver results. We’ve pulled together some points to consider and things to avoid if you are thinking about choosing a new SEO company.
There are a number of different scenarios that may lead to choosing an SEO company:
You are new to SEO but considering it
The reality of online marketing today is that if you are not using SEO, you will not reach your target market. Search engine optimisation is crucial to attract visitors to your website, engage their interest and grow your online business. Choosing the right SEO company will help grow your business. Get advice on choosing an SEO agency.
You currently have an in-house SEO manager (or are one!)
If you are an in-house SEO manager, the demands on your time are huge, particularly if you have to carry out all the activity yourself. Working with a reputable SEO company can allow you to focus on the forward strategy for your website, and provide you with a trusted partner. How to find an SEO services provider to support your in-house work
You currently outsource to an SEO company
If you are working with an SEO company then you already have experience with outsourcing. Perhaps you are not happy with how your website is currently performing? There are a few things to consider before you think about making a change in SEO provider. Thinking about changing your SEO management?
Things to avoid
A quick list of thing to avoid (run for the hills if you hear them):
- Complicated pricing structures. It should be clear and straightforward. Make sure you know what you’re paying for.
- Guaranteed rankings - bad, bad, bad. No good SEO company will promise top rankings.
- Short-term projects = short term success. Good SEO is ongoing.
- ‘We’re endorsed by Google’. MYTH! Google does not endorse any SEO companies.
- Separately costed ‘extras’ for content or social media. Good SEO now demands integrated content and social media. Accept nothing less!