The content you publish via your website and social media is a direct reflection of your brand, impacting your search engine and social media visibility, customer loyalty and industry reputation.
Industry news, blogs, evergreen articles, whitepapers, guides, and webinars are all great types of content marketing to promote your business, and all are highly valuable to your audience and the search engines.
Great content marketing provides your audience with a reason to pay attention to your message, and keeps them coming back to learn more. Very simply, the search engines want the same thing your prospects and customers do…they want proof you are a credible business with something valuable to say.
To be successful online today, you require an integrated search, content and social media marketing strategy. We originated Content-driven Search Marketing to meet the needs of businesses and it is the only way to increase the visibility, effectiveness and profitability of your website.
Our in-house team of brand journalists are experts in creating compelling content for our customers, for publication directly on their websites and via social media.
We provide News content marketing, Social media content and Evergreen Content to increase our customers’ reach, attract and engage new audiences and build authority with search engines.
News content marketing provides a continual stream of the very latest industry news, trends and developments directly to your website and social media feeds. Our brand journalists carefully research and write original news articles that will appeal to your market, support your organic rankings and reinforce your industry reputation as a thought leader.
Evergreen content is authoritative, educational and offers lasting value to your website and your audience. It can take the form of in-depth research pieces, how-to guides, reviews and whitepapers, creating great middle of the funnel nurturing content.
With our fully inclusive content marketing services you get:
- Content that builds your brand, supports your industry voice and makes your website and social media pages trusted sources of information for your customers
- Content that amplifies your search engine impact, supporting your organic rankings, traffic and conversions
- Professional in-house brand journalists (not freelance copywriters) daily researching and writing expert content to support your business
- Strict editorial processes that ensure your content is original, relevant, accurate and engaging
If you’d like to find out more you can:
- Read our collection of blogs and news articles on News content marketing, Evergreen Content and Social media content
- Check out our customer case studies
- Get in touch, 0845 564 7318 or info@vertical-leap.co.uk