An introduction to location based SEO

Welcome to our introductory guide to local search, produced by Vertical Leap’s SEO team and designed to help you use location based searches to boost your website visibility, traffic and conversion rates.

Here’s a short synopsis:

Did you know that a large portion of all the searches made through search engines like Google are location based? That is, they are generated from motivated buyers looking for products and services within an immediate vicinity to them, typing in searches with a product or service and the name of their location – ‘Car Hire Portsmouth’, for example.

Never mind buying on‐line from faceless multinational behemoths such as Amazon and e‐Bay, thousands of people prefer to buy or hire locally, where they can talk to someone who knows their local market.

These are your customers, and they are online. Why should your sales be going to California, instead?

Download the full whitepaper!