SEO/SEM Quiz

1)CPM (Cost Per Impression) is usually based on cost per

1000 impressions

100 impressions

500 impressions

impression

2)Which of the following is not traditionally SE friendly

RSS feeds

sitemaps

XML

frames

3)Matt Cutts works for

AltaVista

MSN

Yahoo

Google

4)Which attribute now has practically zero SEO value

h1 tag

meta keywords tag

title tag

anchor text

5)Which search engine has a supplemental index

MSN

Google

Lycos

Yahoo

6)If a websites target audience is the UK the site should be

Hosted in the UK

Hosted in US with .Com extension

The website should have a .co.uk extension

Hosted in UK with a .co.uk extenstion

7)Backlinks have little value if they are

from a website in the same country

if they have a .net extension

on the same class C IP address

from an authority website

8)If a URL is redirected to a new URL, the old URL should return which HTTP header status

404

200

301

302

9)What scale does PageRank have

0-100

0-1000

0-10

0-50

10)MSNs Pay Per Click is called

adCenter

adSense

Miva

Search Marketing!

11)Click Through Rate is calculated by

Clicks/Impressions * 100

Impressions/Clicks * 100

Conversions/Impressions * 100

Impressions/Conversions * 100

12)Keyword Prominence is

The number of times in an area the keyword appears

How close to the start of the area the keyword appears

The ratio (percentage) of keywords contained within the total number of words

The closeness between 2 or more keywords

13)Google Adwords PPA model charges

Whenever the advert is clicked

Whenever the advert is displayed

Whenever a specified action is performed

At the beginning of the year

14)AOL Receives Paid and Organic listings from

Yahoo

MSN

Google

Lycos

15)According to Google the “NOARCHIVE” tag instructs search engines

Not to follow a link

Not to index a page

Blocks the DMOZ description of the page

Not to cache a page

16)What is Google Bowling?

Dastardly techniques to knock your competition out of the SERPs

An elusive query (two words – no quote marks) with a single, solitary result

Link Bomb with humourous results

Setting a high max CPC in Adwords to appear at #1

17)”MSNDude” is a member of which forum

SEOChat

WebmasterWorld

SearchGuild

SEORoundTable

18)Which search engine is rebranding itself as www.live.com

AltaVista

Lycos

Ask.Com

MSN

19)Larry Page and Sergie Brin formed Google in which year

1990

1995

1998

2000

20)Stanford Ph.D. students David Filo and Jerry Yang founded which search engine in 1994

Lycos

AltaVista

Yahoo!

Netscape

21)eSpotting rebranded itself as

Mirago

Miva

Search Marketing!

adCenter

22)A search mechanism that sends user requests to several other search engines is called

Search Engine

Directory

Meta-Search Engine

Mega-Search Engine

23)Web 2.0 means

A second generation of Web-based services such as social networking sites

A network protocol

The new web browser plugin from Microsoft

A markup language standard as defined in RFC 2795

24)Which major search engine has recently bought YouTube

Lycos

MSN

Yahoo

Google

25)Which major search engine launched a new Internet advertisement sales system on February 5, 2007 called Panama

Ask.com

MSN

Yahoo

Google

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