Content & Copywriting Services

You've got ‘em, now don't lose ‘em...

At its most basic, effective search engine optimisation is simply about making your website pages search engine friendly. You need to be found on a selection of competitive and long tail keywords and phrases in the right context.

Naturally we will campaign your site in the search engines and we are confident that you will see motivated visitor figures rise.

But it's not just about eyeballs; it's about conversions

Although it is often difficult to pin down conversions down to one specific sales channel - people may well research online but actually buy offline for instance -  most websites mull along with shockingly low conversion rates. Our experience shows that  5 motivated visitors are worth 50 casual dop-ins.

It's easy to overlook the potential of converting more leads over simply increasing the number of visitors to your site.

Don't keep visitors to your website hungry

The phenomenon has been likened to walking past a new restaurant and smelling the food - you'd still be hungry.

You need to make a conscious decision to go inside. What do you know about the standard of food? Has anyone you know eaten there? What kind of reception did you get from the manager and staff? What about your favourite restaurant across the road? Do you like the feel of the new place enough to try this new place and make a reservation?

Despite all the effort to improve search engine rankings in the organic results, or to successfully increase click through rates on a pay per click campaign to get potential customers there, you still need them to convert.

And that is going to be dictated by a new visitor's first impression of your website, how quickly they can find what they are looking for and if they trust you enough to make a commitment.

Think about it. If you could increase the current number of visitors you get to your site by 5%, how would that impact your bottom line?

Vertical Leap is happy to advise on site redesign with your current designer to a) make the new site as search engine friendly as possible and b) to ensure that your current rankings are compromised as little as possible by implementing legitimate code recognised by the search engines that will redirect a visitor to the new site.

We've advised many long standing clients on site redesigns. Over time your Vertical Leap campaign analytics will not only track visitors but also point at ways to Improve your website's usability too . Please ask us for details.

But we can help in different ways too.

• Landing pages. Now that Google, for instance, has added landing pages to it quality score in terms of relevancy and content, Vertical Leap is your ideal search partner. This is PPC and classic Search Engine Optimisation.

• Blogs. Search engines love blogs! Not only are they an easy and surefire way of adding fresh content to your site, they are a perfect way of keeping your customers up to date and to tempt them in.

• Copy. Fundamental to achieving conversions. We can advise and provide a copywriting service if required to include new pages and even your blog. Surely this makes sense for you to have all this under one roof.

Please contact Vertical Leap to discuss these extra services