Local Search Optimisation from Vertical Leap

If you are more concerned about generating local business within a 30 mile radius of your company rather than a global presence 3000 miles away, then Vertical Leap’s Local Optimisation service is just what you are looking for.

What is “Local Search” (aka Local SEO) and what’s in it for me? Campaigned increasingly by all the major search engines, local search enables your potential customers to search the web for just those shops and businesses in a specific neighbourhood. The great thing is that in Google, for instance, local search results can be presented as maps that will include all your contact details and, best of all, appear on the first page of the search results, meaning that your business details can be seen first by hundreds of potential customers. Here are some examples. Sounds good to you? Why not contact Vertical Leap to find out more?

Major opportunities locally

Did you know that over 45% of all website searches made on Google alone are location based? That is, they are made from motivated buyers looking for products and services within their immediate vicinity. Research also suggests that 76% of search engine users say they regularly make local searches.

Yellow Pages isn’t enough

Although Yellow Pages is regarded as something of a cornerstone for local businesses, not surprisingly, more and more of your customers are turning to the web first to find goods and services they want on their doorstep. Like a lot of businesses you might be finding that already your Yellow Pages advertising isn’t work-ing as well as it used to and already some are predicting that online local search is eclipsing Yellow Pages.

Don’t lose out

Rather than you losing these lucrative local sales leads to your competition, we’ve devised a Local SEO service (sometimes referred o as “Local Leap”), a custom-built service that sees us optimising your website on your behalf to make it particularly friendly and responsive to search queries with a location bias. In addition, we’ll ensure that your site is linked to the appropriate directories and that your contact details are featured in sites where people discuss and recommend businesses like yours. So what can “Local Leap”, Vertical Leap’s Local Search Optimisation process, do for your business? Download a pdf outlining our service or contact us for more details, but in a nutshell:-

  • Better visibility means more leads - Our mission is to get your website and contact details indexed in the places that count in local search - web results, directories and forums where people go to find products and services like yours.

  • No need to to increase your workload - Vertical Leap will “optimise” your website for you.

  • Improved perception of your company - Many people associate good results in search engines with that firm being “experts in their field.” Shouldn’t that be you?

  • Flexibility - you can update your web page at any time with new offers or whatever and it’s working for you 24/7. With a Yellow Pages ad you’re stuck with the same information for the whole year round.

  • Get ahead of your competition - All the leading search engines, in particular Google, are heavily promoting local search. With our help, here’s your opportunity to steal a march on your competition and exploit its increasing popularity.

  • Be the “found” vendor at the end of a sales prospect’s research - Local businesses such as car dealerships and estate agents stand to pick up more business once a sales prospect concludes their research on the Internet and is ready to buy....providing your details are easily found online of course.

What Vertical Leap will do:

  • We will modify your current website to ensure that it features the right localised keywords visibly and behind the scenes where the search engines look.

  • We will ensure that your business is listed in the top local search engines and directories where it will be easily found.

  • We will make sure that you are listed in all of the key places where people recommend and discuss businesses like yours.

What we keep on doing - continuously

  • Monitor your rankings and make sure that you are getting the results you want.

  • Promote your web site to help build your online profile.

  • Provide 24x7 access to our Campaign Management System called Apollo.

“With so many search engine-marketing agencies out there, the process of selecting the right one for your company's goals and objectives can be a challenging one. A full understanding of our needs and a flexible, communicative way of working, along with transparent processes and an ethical approach were key for us and, from the start. Vertical Leap gave us confidence they could provide these. For us, being able track the progress and success of a campaign is crucial, so one of the features that confirmed Vertical Leap as the right choice was the flexibility of Apollo - their cost effective and transparent bespoke campaign management reporting technology.”
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Related Blogs
How Local Search will change how we use the Internet
Tue, 29 Apr 2008 14:29:29 by Matt Hopkins
Local results in Google maps added by users
Mon, 17 Mar 2008 14:51:37 by Matt Hopkins
Google Mobile: Portable Local Search
Tue, 26 Feb 2008 14:09:33 by Joe Bursell
The No 1 UK Local Search Query is?
Thu, 14 Feb 2008 13:03:07 by Kerry Dye
Search marketers beware - new EU law to ban fake reviews
Thu, 7 Feb 2008 09:18:22 by Matt Hopkins
Google local search OneBox now displaying 10 results
Wed, 6 Feb 2008 09:27:28 by Matt Hopkins
Here is a Quick Guide to Local Search Engine Optimisation in the UK
Thu, 31 Jan 2008 14:51:26 by Kerry Dye

Other Related Sites
Local Search (Wikipedia)