Pay Per Click (PPC) Management Services

If you are considering Pay Per Click (PPC advertising) such as Google Adwords, or you would like an impartial review of your existing campaign, we can help. Vertical Leap has in-house specialists who can recommend and start a new campaign, or import your existing campaign details into our system.

If you're serious about achieving the best results from your Pay-Per-Click advertising, you'll find that out-sourcing its day to day management is one of the best decisions you can make.

Is your PPC campaign working hard enough for you?

Perhaps you already work with a PPC agency and you are disappointed with the results. Maybe feel you should be getting better service, in which case we'd be delighted to discuss a campaign health-check with you. Please contact us for an informal chat

Commercial advantage in outsourcing PPC

Once you see what Vertical Leap brings to the party we think you'll see a real commercial advantage in delegating your PPC management to us.

Why outsource your PPC management requirement?

You don't have the time! - As your campaign evolves and particular areas, keywords and phrases start to emerge that are delivering high ROI, the time required to refine groups of ads and develop new ones can be overwhelming. And that's before you risk overpaying or missing opportunities and dropping in the results is taken into account.

Wouldn't it make more sense for you to concentrate on running your business and let your Vertical Leap Campaign Delivery Manager run your campaign and to keep you up to date with results and clear billing?

Why reinvent the wheel? - We've spent literally hundreds of man hours developing and refining various management processes that get results. Why waste months when you could be getting results NOW? Contact us for an informal chat about your goals and how we can help you achieve them.

It's cost effective - But won't Vertical Leap's fees mean I'll have less actual budget to spend on my campaign? Quite the reverse in fact. Our experience is that a client's expenditure will stretch further with professional PPC management.

Objectivity - It's surprising what a fresh pair of eyes can bring to your campaign. As part of the Process Plan is setting up your campaign we will strive to gain a clear understanding of your business and your online objectives.  

If that makes sense, here's what Vertical Leap brings to the party

Keyword research - We perform extensive keyword research, including "negative" keywords to focus your campaign further. We pay attention to the granularity of each group of keywords to ensure the ad shown for each group is as relevant as possible.

Professionally written text - In the language your customers speak

Budget Management - We provide guidance on initial budget and configure how this budget is used optimally through out the week. As your ROI increases we can suggest when to consider increasing your budget in some areas and reducing it in others.

Conversion tracking - Apollo, Vertical Leap's proprietary management system, will record each time your customers make a conversion according to a criteria agreed with you. And we'll do this 24/7.

Bespoke landing pages - We'll help and advise in suggesting which areas should be covered and generate text accordingly to increase conversions. Now that Google includes the relevance and build of your landing pages in its assessment of your PPC campaign, you'll find our proven organic seo skills invaluable .

Tracking your conversion funnel - Why aren't they buying? We'll configure your website to pinpoint where your potential customers are dropping out, so you can streamline the process and increase conversions.

Friendly Service - Hey, we know our stuff, but we're not inward-looking Geeks! We're approachable, proactive and completely unabashed to admit that we're after a long-term business relationship. And the best way of achieving that is to build and maintain campaigns that work for you!

We can handle your PPC and organic campaigns - There's a lot to be said for running your paid for and natural campaigns from one agency. The results from each are fodder for one another, and of course you can be sure you are getting maximum input and commitment for each.

If you're considering a Pay Per Click campaign for the first time or you are a already advertising extensively, we can help. Please contact us; we think you'll be pleasantly surprised.