Search Engine Analytics
Apollo is central in helping us set up your campaign, measuring its progress and planning its future.
Search Analytics reveal how traffic arrives at a client website from search engines, by tracking ALL keywords and phrases used in the initial query and by logging visits from linked websites. Just as importantly the Analytics also show visitor behaviour on the website when they get there.
For example, Search Analytics show how successfully various search results lead to specific actions on a client website, for instance, a sale, a download or simply a contact for more information.
Using this powerful new tool Vertical Leap can analyse why your website is being searched for now, what motivates visitors, what exactly their requirements are and how performance, and thus Return on Investment, can be improved.
This gives your campaign the edge because it takes the guesswork out of search engine marketing. The ongoing data that is gathered allows informed, strategic decisions to be made about your campaign based on the only source that really matters – the people looking for, and actually visiting your site.
- Instant analysis of why people are visiting your website, what motivates them and what they are looking for – all in real time, 24/7
- Measure how well the search results lead to specific actions, for example, a sale, a download or contacting your company.
- Visits from search engines are broken down into those from Pay Per Click Ads and those from natural or organic listings. You can see at a glance the costs and return from your PPC campaigns and can allocate budgets appropriately.
Search Analytics leverage your investment in search engine marketing because the data gathered empowers the Campaign Delivery Manager looking after your campaign to make informed recommendations and decisions to not only increase the volume of motivated visitors to your website, but also to improve on the specific actions you may want them to do when they are there. This is informed search engine marketing with its eyes wide open!
Key Benefits
- Understand how your website is found now, how it is currently used and how this can be improved.
- Ensure that visitors are channeled appropriately to relevant content.
- Make informed decisions about campaign expenditure on PPC vs. organic results.
- Prioritise website design and development.
Results from the Analytics will provide useful signposts for website development. For instance critical keyword performance and conversion take-up could be promoted and improved by adding appropriate landing pages with relevant, keyword rich text.
Even better, Search Analytics are all included in Vertical Leap’s all inclusive price. That’s right, the fixed price includes initial optimisation, the proactive management of your campaign, an ongoing link building campaign and detailed, predictive analysis 24/7. We honestly believe that nobody can match this for value and results! Please contact us to find out more.